Award winning Customer Engagement
for a leading Hong Kong insurer
for a leading Hong Kong insurer
- Developing emotional engagement via an experience led, social loyalty programme and platform
- FWD Insurance, Hong Kong
- Consultancy, Concepts, UX & Creative Direction
- FWD Insurance, Hong Kong
- Consultancy, Concepts, UX & Creative Direction
FWD approached Collinson ICLP for help designing and implementing a customer engagement platform with the purpose of building an emotional bond with customers and prospects. The platform and proposition helped FWD stand out in a busy HK insurance market, building a strong social community, which generated leads and cultivated brand advocates whilst fostering brand affinity.
The FWD MAX programme picked up a GOLD for "Excellence in Customer Engagement" at 2017 MEA AWARDS, Hong Kong
